AETHER

Developing what the future of Vodka looks like- by connecting to the past and infusing primal, ancient rituals into an ultra-modern brand.

We developed this brand end to end- from idea, product development, pack execution, pitch decks, and market strategy.

Resulting in a new style; Mineral Vodka, and a brand that oozes luxury without reliance on heritage- but rather an unconventional approach to youth and quality.